1. Background to the Trademarks held by Talurit AB Group
The trademarks of Talurit AB represent the quality, innovation and excellence of Talurit AB’s products. They serve to distinguish those products that are officially endorsed by Talurit AB, from those that come from other entities. Talurit AB registered TALURIT as a trademark as early as in 1948, since then it has evolved into a very well known and reputable trademark within the whole mechanical splicing industry. Talurit AB is the registered holder of the trademark TALURIT in more than 70 countries worldwide. As a result of our high quality products our trademarks have a significant economic value and represent an effective sales tool.
2. Our Trademark Policy
The following guidelines have been developed as a resource for all authorized parties using Talurit AB´s trademarks or logos. The guidelines have been designed to give you clear instructions for the use of Talurit AB´s trademarks. The guidelines represent the authorized legal policy document for using or referring to Talurit AB´s trademarks and should be followed closely. They will help you use the Talurit AB´s trademarks correctly and consistently, thus ensuring your compliance with Talurit AB´s requirements. Our trademarks are a primary business asset and simultaneously function as competitive advantage vis-à-vis products of our competitors. Because of this all Talurit AB´s trademarks should be treated with care and respect. Their use must therefore be uniform and consistent over time and across different national borders. This means that anyone who come into contact with our products must be briefed about these trademark guidelines and the necessity and reasons behind the same. In order to preserve trademark rights, all trademarks must be used consistently with these guidelines. Failure to do so can result in loss of trademark rights. The consistent use over time will allow the value of the brand to increase, and will allow our customers to benefit from that experience.
3. Handling requirements regarding the use of the trademarks belonging to Talurit AB
3.1 The trademarks belonging to Talurit AB must be used in the following ways: Talurit™, TALURIT or Talurit(*) Gerro™, GERRO or Gerro(*) Ultragrip™, ULTRAGRIP or Ultragrip(*) Konit™, KONIT or Konit(*) (*) If the trademark is written in capital letters or a first capital letter without the ®-sign or ™-sign it must be followed by the statement: “TALURIT/GERRO/ULTRAGRIP/KONIT is a registered trademark of Talurit AB”. This text could preferably be placed on all paper stationery or down below of the document used.
3.2. The use of Talurit AB’s trademarks as adjectives followed by appropriate nouns;
3.2.1 Talurit™ and Gerro™ may be connected with any of the following generic nouns; Talurit™/Gerro™ clamps Talurit™/Gerro™ sleeves Talurit™/Gerro™ ferrules Talurit™/Gerro™ products or Talurit™/Gerro™ machines Avoid; – An initial case letter of the noun as preceded by the trademark. – The trademark and generic noun must never be interconnected, such as, Taluritclamps or Gerrosleeves. – Referring Talurit AB’s trademarks to as “of Talurit type” or, “of Gerro type”. Lastly the product must never be referred to as “the talurit” or “the gerro”. Correct: – The first letter of the generic noun should always have a capital letter i.e. Talurit™ clamps or Gerro™ machines.
3.2.2 Ultragrip™ and Konit™ trademarks may be connected with any of the following generic words; Ultragrip™/Konit™ clamps or Ultragrip™/Konit™ ferrules. Avoid an initial case letter of the noun as preceded by the trademark. – the trademark and generic noun must never be interconnected, such as, Ultragripclamps or Konitferrules. – Referring Talurit AB’s trademarks to as “of ultragrip type or, “of Konit type”. Lastly the product must never be referred to as “the Ultragrip” or “the Konit”. Correct: – The first letter of the generic noun should always be in a small letter, i.e. Ultragrip™ clamps or Konit™ ferrules.
3.3 Talurit AB´s trademarks in sentences; Nouns: Avoid: “The Talurit´s performance is incredible!” Correct: “The Talurit® ferrules performance is incredible.” Plural: Avoid: “Corporate demand for Talurits is surging.” Correct: “Corporate demand for the Talurit® ferrules is surging.” Verb: Avoid: “Talurit all your wires!” or “We manufacture talurites!” Correct: “Set up your entire shop using Talurit® machines!” or “We manufacture ferrules under the Talurit trademark”.
· Always use the initial or all the letters in the trademark in capital letter(s).
· Always use the ™-sign after the trademark as to tell everyone that the word is considered as a trademark by Talurit AB.
· Be reminded of that you may use the generic word after the trademark protected word, i.e. “Talurit™ ferrules”.
3.5 Talurit AB has in general the following registered Trade Marks in most countries: Talurit™ Gerro™ Ultragrip™ Konit™ Intal™ Hexloc™ Slimline™ Syncrimp™
3.6. Further questions or assistance: If you do not find the answer to your questions in these guidelines, please do not hesitate to contact us. Likewise, should you have any questions regarding the correct use of any of Talurit AB´s trademarks, do not hesitate to contact us using the above e-mail address for assistance.